Anyone who has played a lot of basketball know’s how big Jordan’s are in the basketball culture. How much money would it take for you to never wear Nike shoes again? Would around $200 million do? That’s the dilemma James Harden is facing, albeit it not a very difficult one. But looking a little deeper at the situation tells us that Adidas is heavily investing in Harden just as much for his off-court appeal and escapades as his patented euro-step.
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