Ball State Sports Link, a national leader in digital sports production, in partnership with Ball State Football, will provide a one-of-a-kind look into the 2018 season with a new series, Running Back U (#RBU).
The series will tell the story of the season from the position of the running backs.
Head coach Mike Neu, along with running backs coach Kevin Lynch, have granted Sports Link exclusive access to the team, locker room, team functions, road trips and more. Members of the running back corp are also providing input on feature and content ideas.
#RBU will provide unprecedented cinematic footage of the team and features-style storytelling on the group. In addition to the weekly episode, #RBU will also be available in shorter, more consumable content on digital platforms throughout the week.
Additional series distribution will be available through ballstatesports.com and Ball State’s social media platforms (@bsusportslink, @BallStateFB and @BallStateSports).
Senior Connor Nichols is the executive producer and director of creative content for the series, while a team of digital sports production students from Sports Link will work on the production crew throughout the season.
Nichols is a two-time professional Emmy Award winning producer/storyteller and was the 2017-18 Sports Link Member of the Year.
#RBU is highlighted by a trio of notable performers — James Gilbert, Malik Dunner and Caleb Huntley.
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