ESPN Digital Records Its Largest U.S. Sports Category Lead Ever

ESPN Digital reached 91.0 million unique visitors (up +21% YOY) in June for its largest U.S. sports category lead ever over No. 2 at +56%. It was also ESPN’s seventh straight record-setting monthly reach.

91.0 Million Monthly Unique Visitors in June, +56% Over No. 2

No. 1 Across All Key Demographics, Fueled by Growth in Younger and Female Audiences

ESPN App Surpasses 20 Million Unique Visitors for its Second-Largest Audience Ever

Other June highlights include:

  • ESPN Digital ranked as the No. 1 U.S. digital sports property in June across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+50% YOY), all females (+24%), and men 13-24 (+58%).
  • The ESPN app was once again ranked as the No. 1 sports app in the U.S., attracting 20.5 million unique visitors – its second-largest audience ever – and 1.8 billion minutes, up +26% and +48%, respectively YOY.*
  • ESPN Digital was No. 1 in total minutes with 5.3 billion, which was 2.8 billion more than No. 2 Yahoo! NBC Sports (2.5 billion).

Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, June 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, June 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.

Author: Sports Link Staff

Sports Link showcases Cardinal student-athletes’ accomplishments on the field, in the classroom and within the surrounding community. Follow @bsusportslink on all social media platforms.

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