Ball State University’s Ball State Sports Link, one of the top collegiate programs in the country for aspiring sports content creators, remained awfully busy despite the challenges that 2020 threw everyone’s way.

In October 2020, the program re-opened its doors following a renovation and expansion of its facilities that now offer students bigger and better resources to produce more original live programming.

In addition, the program continues to grow its commitment to live production and storytelling in esports as the Cardinals have officially launched a varsity esports team.

“We’re really excited about the growth [Sports Link] has had,” says Chris Taylor, Senior Director of Sports Production at Ball State University. “It’s exciting to have more space for our students. The commitment by Ball State is really special.”

Sports Link connects Ball State audiences with the athletics community, delivering exclusive content on far-reaching platforms to showcase the unique moments of Cardinals teams and characters.

By doing so, Sports Link strives to enhance the publicity of and showcase accomplishments of all Ball State student-athletes on the field, in the classroom and within the surrounding community.

This unique partnership, envied by athletics departments across the country, offers skills and applications using digital technology to create sports content for distribution across multiple platforms. Emphasis is given to live event production to ESPN platforms and storytelling.