Posted in Ball State Sports

Martin Khodabakhshian: Creativity, Storytelling and Relationships

Simple storytelling. Good characters. Very succinct. Creativity. Relationships. Layered stories. A week ago, Sports Link welcomed one of the most creative storytellers in the sports industry:…

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Posted in Other

How ESPN Created Kentucky, and Why They Really Want Them to Go 40-0

I feel like I’ve heard the entire Kentucky storyline before, back in 2006. Only that time, it was scripted, and I knew how it was going to end. Will Kentucky win the national championship? It doesn’t matter, because it’s not about education, it’s not about basketball, it’s about money.

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