About

Since 2009, Ball State’s immersive learning production, Ball State Sports Link, has emerged as a national leader in sports media and production.

The Department of Telecommunications created a new Sports Production concentration in the existing Digital Production option, joining Digital Audio, Digital Video and Emerging Media.

The concentration also has partnership with the School of Physical Education, Sport, and Exercise Science through courses in Sport Administration. It also includes courses from the joint Journalism/TCOM News Track.

Sports Link connects Ball State audiences with the athletics community, delivering exclusive content on far-reaching platforms to showcase the unique moments of Cardinals teams and characters.

By doing so, Sports Link strives to enhance the publicity of and showcase accomplishments of all Ball State student-athletes on the field, in the classroom and within the surrounding community.

This unique partnership, envied by athletics departments across the country, is an opportunity to support students in Sports Link through scholarship and experiences.

Sports Production offers skills and applications using digital technology to create sports content for distribution across multiple platforms. Emphasis is given to live event production to ESPN platforms and storytelling.

Sports Production prepares students for careers in a developing and changing sports media arena. Using the immersive learning model of Ball State Sports Link, Sports Production specializes in multiple areas.

In 2020, Ball State Esports exists in collaboration with Sports Link providing all students with a one-of-a-kind digital Esports experience. Sports Link has a track-record of exceptional student success.

Students learn to produce a broad range of content from live remote productions, live-to-tape events, television programs, student-athlete features, Facebook Live shows and social media content creation.

Other facets of the program include Sports Link Digital Radio, social media management and analytics, podcasts and the use of mobile technology and interactivity via the web.



Students gain industry-accepted experience in the following areas:

Live game, cross-platform productions with the use of Ball State’s 40-foot HD production truck
• Producing content from a centralized, fiber control room for ESPN and other platforms
• Producing content with the use of a Tri-Caster 8000 series
• Originating and producing live content for social media platforms 
• Studio show and feature story production and storytelling on multiple platforms
• Post-production, editing and color grading
• Engineering and broadcast operations
• Archiving and logging footage
• Operation of field and live production cameras, mobile production units
• Operation of replay machines (EVS, Dyno and 3Play)
• Operation of broadcast graphic systems (Ross Expression, Chyron, Live Text)
• Non-linear editing with Adobe Premiere or the equivalent
• Building and design of graphics and animations in Adobe Creative Suite
• Cross-platform delivery methods, formats, compression and encoding
• Producing sports content for cross-platforms including broadcast, online, mobile and tablet applications